Here's one interesting tidbit from the summary:
"The Top 100 brands increased in value by 8 percent year-on-year to now be worth $3.64 trillion. The Fearsome Five technology giants - Google, Apple, Microsoft, Amazon and Facebook - take the top places in this year’s ranking and combined are worth 25% of the total value of the Top 100."
Just five companies are worth a quarter of the entire list. That's unbelievable.
The report is full of great information and interesting facts. It's definitely worth a review by all marketers looking to understand how to make an impact with their own brands.
You can download a PDF of the report here.
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